FOOD + BEVERAGE
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PRODUCT PHOTOGRAPHY
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BRANDING
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TRAVEL
•
BEAUTY
•
SERVICE
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FOOD + BEVERAGE • PRODUCT PHOTOGRAPHY • BRANDING • TRAVEL • BEAUTY • SERVICE •
With 5+ years of experience creating for a multitude of niches, I know first-hand that when it comes to social strategy it is not “one size fits all”.
Whether it’s a quick content session or full management, all of my clients are promised a specially curated plan with their specific needs in mind.
W O R K I S P E C I A L I Z E I N
Hotel / Apartment / Real Estate
Fashion / Beauty
Restaurant / Cafe
Event Planning
Branding
CLIENT WORK
WRK by The Optimist - A coffee shop for everyone
Social Media Management + Content Creation + Influencer Stategy
THE GOALS
WRK opened this past December and needed help marketing their new coffee shop entirely from scratch. They had two requests for their social media:
Separate their branding from their Sister location - The Optimist
Showcase their space as a WFH friendly coffee shop for everyone
THE PLAN
Subtly incorporate brand colors through things that already exist within the coffee shop - furniture, architecture, drinks
Implement an no-cost influencer marketing strategy to encourage media coverage and create excitement
Focus on lifestyle content over corporate style content
THE RESULTS
In one month WRK’s Instagram page:
Reached 90,000 accounts
Gained 1,780 followers
Average a 15% engagement rate on posts
CLIENT WORK
Love Letter - an east coast event series dedicated to all things we love
Social Media Management + Content Creation + Event Planning
Love Letter is an event series I co-founded with the purpose of bringing together women to meet new people, try new experiences, and discover new brands.
I am in charge of all of the marketing and social media for our events as well as co-planning and organizing PR sponsors and vendors.
Since Love Letter started we have:
Sold out every event (300+ tickets)
Gained over 10k on all platforms
Reached over 400k+ accounts
Partnered with multiple large brands including Black Bough Swim, ESW Beauty, Candier, and Vacation Inc.
CLIENT WORK
The Optimist Raleigh - Specialty coffee + local haunt with a community first mentality
Social Media Management + Content Creation
BEFORE
GOALS
The Optimist wanted their Instagram to show off their unique and friendly environment while staying consistent with their branding.
AFTER
ISSUES
No time to manage socials while running their two shops and preparing for a third
Inconsistency in photography and editing creating unclear branding
Feed does not communicate “friendly neighborhood coffee shop”
THE FIX
I revived The Optimist’s feed with a refreshing new color scheme and layout to help establish their brand image. We were able to reconnect with the community by creating content with their audience in mind.
RESULTS
Boosted their accounts reached by 788% •
Their engagement grew by 406% •
CLIENT WORK
Decree Company - Hand crafted letterpress and engraved custom stationary
Content Creation Session
THE NEED
Decree Company was weeks away from launching a new app and needed help with creating content not only for the promotion of their app but to also show potential new clients what Decree is all about.
THE TASK
We opted for an in-person Content Session. This included 6 high-quality short form videos and 6 photo sets all edited for Instagram and sent to Decree Company, allowing them to focus more time on other areas of their business.