WRK by The Optimist - A coffee shop for everyone
Social Media Management + Content Creation + Influencer Stategy
THE GOALS
WRK opened this past December and needed help marketing their new coffee shop entirely from scratch. They had two requests for their social media:
Separate their branding from their Sister location - The Optimist
Showcase their space as a WFH friendly coffee shop for everyone
THE PLAN
Subtly incorporate brand colors through things that already exist within the coffee shop - furniture, architecture, drinks
Implement an no-cost influencer marketing strategy to encourage media coverage and create excitement
Focus on lifestyle content over corporate style content
THE RESULTS
In one month WRK’s Instagram page:
Reached 90,000 accounts
Gained 1,780 followers
Average a 15% engagement rate on posts
CLIENT WORK
The Optimist Raleigh - Specialty coffee + local haunt with a community first mentality
Social Media Management + Content Creation
BEFORE
GOALS
The Optimist wanted their Instagram to show off their unique and friendly environment while staying consistent with their branding.
AFTER
ISSUES
No time to manage socials while running their two shops and preparing for a third
Inconsistency in photography and editing creating unclear branding
Feed does not communicate “friendly neighborhood coffee shop”
THE FIX
We revived The Optimist’s feed with a refreshing new color scheme and layout to help establish their brand image. We were able to reconnect with the community by creating content with their audience in mind.
RESULTS
Boosted their accounts reached by 788% •
Their engagement grew by 406% •
